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October 20, 2006, Newsletter Issue #151: Online Selling
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Tip of the Week
To sell articles of jewelry online, the first step is to know what you are selling. If you are sure of your product, you will be more effective in the description you will write regarding it. The most difficult part of online selling is assisting the buyer in really knowing what they are buying. In a regular jewelry store they can handle the piece, look at it from all angles, and really get a feeling for what it is. Online you have a few pictures and some text that must recreate this experience for the consumer. Know your product, describe it in great detail. Not only the technical information on it, but how it feels and what effects it has on one who is viewing it. Be very descriptive, and provide complete and accurate information. This will put you past the greatest hurdle with online selling and help you effectively market your piece of jewelry.
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